WE DESIGN, BUILD AND MONITOR YOUR DIGITAL REPUTATION
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Why choose us?
We are the creators of the first forensic browser “FAW”, which for over a decade has been used by the most important global data protection companies and recognized as international excellence. Award-winning 5-star DFM.
Today, more than ever, digital reputation is not a secondary aspect in the life of an individual, a professional or a business. Reputation has a psychological and moral value but, in the era of the digital revolution, it has also and above all an economic value.Designing for relaunching or building your digital reputation is essential to avoid falling into naivety and easy mistakes. Design your web and social reputation with us.
The digital reputation is built in times of “peace”, daily in all the places identified during the design.
Building a reputation means identifying the objectives, defining the guidelines of the contents and exploring the distribution channels. The construction of digital reputation cannot always follow the same strategy. The strategy depends on several factors: time, space, current reputation level, communication recipients and distribution channels (social and non-social) available.
The construction of digital reputation will therefore be the result of a careful and constant risk assessment.
“Reputation is what people say about you after you leave the room” (J. Bezos). The monitoring of digital reputation must be widespread, constant and not stop at the channels in which the brand is present with its official page. It is also necessary to keep an eye on competitors to study their web marketing strategies.
The monitoring phase is essential to move in a targeted and effective manner in the next phase.
You need to enable intelligent listening of the entire network to be ready to respond to attacks. It is essential not to improvise but to implement a targeted and professional defense action. Sometimes in the event of a reputational crisis the official response of the company is not enough and external interventions are needed that aim to defend the reputation, pushing the negative contents downwards and replacing them with new positive contents.
The best strategy that can be applied in the event of a crisis reputation on the web is to use the same defense tools used for the attack.
Digital reputation for VIPs
Today’s online reputation is very important, especially if the Very Important People categories are at the center. In fact, they are more frequently subject to external attacks by the so-called “haters” who go to undermine their reputation on social media; and it is precisely here that we intervene.
Digital Social Reputation is responsible for protecting the image of the person on the web from possible reputational crises, going to implement a Brand Identity strategy.
The right to be forgotten
The right to be forgotten is the right not to disclose information concerning one’s person to third parties, especially legal information such as judicial precedents. Digital Social Reputation protects the right to be forgotten in order to remove harmful content online.
THREE THINGS THAT WE DO GOOD
Brand protection on the web: analysis and identification of cases of online counterfeiting, defamation on the web, copyright infringement and copyright.
The most advanced technology and consultancy for the analysis and monitoring of the online reputation of brands, products and services on all web channels.
Displacement of negative content and design, construction and management of digital identity: brand identity strategy.
WE WANT MANY GOOD ACTIONS TO BUILD A GOOD REPUTATION AND JUST A BAD ACTION TO LOSE IT
A good reputation is worth more than money.
Repetition creates reputation and reputation creates customers.
Reputation is easier to have than to regain it.
A reputation once broken can be repaired, but the world will always keep its eyes on where the crack occurred.
It takes twenty years to build a reputation and five minutes to ruin it. If you think about this, you will do things differently.
Via Mameli, 14
21013 Gallarate (VA)
Tel. +39 340 6356406
20151 Milano (MI)
Tel. +39 340 6356406